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Master index.(Illustration)
… 306 Topaz Jewelry 203 Topaz, Loose Stones 84 Tops, Cluster, Findings 279 Tops, Cluster, Illusion, Findings 279 Tops, Solitaire, Findings 280 Tops, Solitaire, Illusion, Findings 280 Torches 312 Tortoise Shell Combs …
… 283 Jewelry Cleaning, Steam, Machines 287 Jewelry Cleaning, Ultrasonic, Mac 288 Jewelry Contractors 241 Jewelry Designers 241 Jewelry Designers, Computer …
…Strategic signage can highlight products appearing in recent episodes, along with finished product samples and supply lists. This will provide crafters with fresh ideas, and will ring up additional sales.3 Group efforts . Collective wisdom is essential to crafting communities. Artists seek one another through both in-person and virtual meetings. Crop nights, in-store classes, home parties and other group settings where beginners mingle with intermediate and advanced artists stimulate the exchange of ideas, knowledge and inspiration. Online forums, blogs and chat-rooms are also great sources for new information.
Create an in-store crafters expert group to advise your staff on new
products and provide tips on new resources. Such a select group of
knowledgeable crafters can help retailers improve traffic and alert them to new trends, as well as providing a loyal group of repeat customers. Smart retailers often tap into their local artist community as demonstrators.
4 Experiential marketing. Retreats, conventions, cruises, crop weekends and consumer trade shows inspire the artist within. Such "vacations" are designed to provide an enhanced artist experience, and are available in evening, weekend, weekly and semester-long options. Retailers can…
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